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Brad's Bio

Long BIO

Brad Ritter is one of the world’s leading experts on performance.  He is the author of the best selling book, School of Grit:  Unlock Your Potential Through Purposeful Adversity.Brad has held various consulting positions in the medical device, higher education in publishing, and specialty print industries. He’s worked in big Corporate America since 2004 and has been an early adopter of the work from home movement since 2005.  Through grit, hard work, and determination he’s won lots of awards:  from Rookie of the Year, to multiple Rep of the Year awards, to President’s Club.  All of the awards, of course, came with a price.  The price was trying to find work – life balance while constantly being on the road away from his family.  He reached a pivotal point in life and knew he needed to make a major pivot and take massive action.  He decided to sign up for Kokoro Camp which bills itself as the world’s toughest civilian training and find his purpose.

After graduating from Kokoro Camp in 2015, he wanted to find a way to serve others, help people get unstuck, and take control of their lives. He accomplishes this through a proven system that focuses on your physical, mental, emotional, intuitional, and warrior spirit. His mission is to build a “warrior class” community.  That is why he created the School of Grit.

What he teaches is a lifestyle. It won’t be easy, but it will be worth it. It’s for anyone who despises mediocrity and is willing to do the daily work. If you’re ready to step into courage, focus on others, and train relentlessly, then you have found the right place.

Random stuff:

  • Certified and Licensed Unbeatable Mind Coach (2020)
  • SEALFit Basic Training Certification  (2015)
  • Kokoro 38 Graduate  (2015)
  • Head Coach for the Dad’s Edge Alliance (2016 – 2021)
  • Author of the best selling book, “School of Grit” 
  • Temporary black belt WTF Tae Kwon Do
  • 20 plus years of experience in the corporate world as an account executive
  • Multiple awards received including:  Rookie of the Year, Rep of the Year, President’s club, and First Mover’s club.
  •  Completed a 50 hour, 50 mile, and 50K crucible

MEDIUM BIO

Brad Ritter is one of the world’s leading experts on performance.  He is the author of the best selling book, School of Grit:  Unlock Your Potential Through Purposeful Adversity.  Brad has held various consulting positions in the medical device, higher education in publishing, and specialty print industries. He’s worked in big Corporate America since 2004 and has been an early adopter of the work from home movement since 2005.  In 2015 he reached a pivotal point in life and knew he needed to make a major pivot and take massive action.  He decided to sign up for Kokoro Camp which bills itself as the world’s toughest civilian training and find his purpose.  After graduating from Kokoro camp, he wanted to find a way to serve others, help people take control of their lives, and get unstuck.  That is why he created The School of Grit and his mission is to build a warrior class community.

MINI BIO

Brad Ritter is one of the world’s leading experts on performance.  He is the author of the best selling book, School of Grit:  Unlock Your Potential Through Purposeful Adversity.  After graduating from Kokoro camp in 2015, he wanted to find a way to serve others,  help people take control of their lives, and get unstuck. He accomplishes this through a proven system that focuses on your physical, mental, emotional, intuitional, and warrior spirit. His mission is to build a “warrior class” community.  That is why he created the School of Grit.

Brad's Photos

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